Project Overview

Role: UI/UX designer, User Research, Visual Design, Prototyping, Usability Test

Duration: current project

Tools: Figma, Photoshop

Location: San Francisco

An end-to-end Application for Investment

in Construction Projects

Small construction companies like MOKA Construction, usually cannot take on large construction projects due to the low cash flow in their company. They need to seek funding from different sources. To address their problem I suggested developing an end-to-end application where construction firms can list their projects seeking investment, and potential investors can peruse and choose projects to fund, creating a streamlined and efficient platform for meaningful collaboration.

Client: MOKA Consttruction

11- Conduct a Usability test to understand how the application works.

12- Iterate the design to improve its functionality for Users.

13- Create a mock-up and high-fidelity prototype in Figma

14- Conduct another Usability test to see the web application functionality.

Empathize

Define

Ideate

Prototype

Test

1- Conducting User Research to understand users' behaviors, feelings, and problems.

2- Developing personas based on User Research.

3- Create a journey map to showcase the steps a user takes to accomplish a goal.

4- Identify the users' pain points based on user research and journey map.

5- Develop the problem statement

6- Develop the goal statement

7- Create a site map for the web application.

8- Conduct a competitive audit

9- Create paper wireframes

10- Create a digital wireframe and low-fidelity prototype.

Design Process

In Progress...